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Jason McElweenie Resume

Professional Summary

Results-driven Creative Digital Marketing Manager with 20+ years of experiencebuilding brands, marketing systems, and high-performing digital campaigns.Successfully rebuilt an entire marketing department from the ground up—including creative operations, digital infrastructure, websites, automation,reporting, and multi-channel marketing programs. Combines strategic thinkingwith hands-on execution across creative design, email marketing, webdevelopment, SEO, PPC, AI, and content production to drive measurable businessgrowth.

Digital Marketing
  • Email Marketing & Automation
  • Multi-Channel Campaign Strategy
  • Drip Campaign Architecture
  • Social Media Marketing
  • PPC / SEM / SEO
  • Lead Nurturing
  • Analytics & Reporting
  • A/B Testing
  • Graphic Design
  • Web & UX/UI Design
  • Email Template Design
  • Adobe Creative Suite
  • Figma
  • Canva
  • Art Direction
  • Video Editing
    Infographics
  • White Papers, Case Studies, etc
  • Trade show Booth Design
  • WordPress
  • Pardot
  • Salesforce
  • Generative AI (Claude, ChatGPT, Gemini, Google Flow)
  • MidJourney
  • Prompt Engineering
  • GEO
  • Asana

Experience

Axiom Medical

Creative & Digital Marketing Manager
Oct 2017 – Nov 2025
The Woodlands, TX
axiomllc.com

Position
Dates
Location
Website

Lead creative department for national occupational health company specializing in workplace injury case management and 24/7 telephonic triage services.

  • Rebuilt and scaled the marketing department from the ground up.
  • Directed full-funnel digital marketing across email, social, SEO, paid media, web, and analytics.
  • Designed all marketing creative including email, web, ads, webinars, and trade show assets.
  • Architected email automation and nurture campaigns.
  • Optimized UX/UI and introduced Generative AI and GEO initiatives.
  • Led the Creative Department for a national occupational health company, providing executive creative direction across all B2B marketing initiatives and visual storytelling.
  • Directed comprehensive brand development and enforced visual identity standards across all digital (web, social, email) and print channels, supporting brand governance.
  • Directed photo and video content production, including scripting, filming, editing, and deployment for thought leadership webinars and client engagement programs.

  • Designed and maintained high-conversion websites, prioritizing UX/UI best practices and visual accessibility standards for key marketing funnels.

Creative Director
May 2016 – Oct 2017
Stafford, TX
luminesscosmetics.com

Position
Dates
Location
Website

  • Managed PPC advertising campaigns optimizing for cost-per-acquisition
  • Developed and executed email marketing programs driving B2C sales
  • Analyzed campaign performance and provided actionable insights
Digital Marketing, Strategy and Design
Jan 2014 – Jun 2016
Houston, TX
blueskymkt.com

Position
Dates
Location
Website

  • Crafted and maintained complex client Pay-Per-Click (PPC) accounts across diverse industries using advanced Google AdWords configurations and optimization techniques.
  • Delivered end-to-end design collateral including responsive websites, high-conversion landing pages, digital banner ads, and large-format print billboards.
  • Drove significant client online exposure through synchronized efforts combining revised page design, search optimization (SEO), and high-performing PPC campaigns.
  • Managed brand consistency and visual governance for $180K monthly paid media spend across a portfolio of multiple B2B and B2C clients.

Behind the Scenes Axiom Medical Podcast

FIND ME ON INSTAGRAM

@deneyterrio My main account for various projects I’ve worked on over the years.

@leicaqfotos

 

Personal account. Mostly travel photos documenting the various places I visit.

@streetfotos

 

My street photography from around the world.

@budtherepoman

 

A variety of AI images I’ve generated the past 3 1/2 years

TESTIMONIALS

Jason and I worked together for over 8 years, and he handled a wide range of projects including design, video, web, digital marketing, trade show graphics, social content, email builds, and webinar production. He also had solid skills in AI tools and workflows, along with photography that we relied on. I’m proud of what we were able to accomplish during that time.
Holly Foxworth
Axiom Medical
Axiom Medical
We’ve worked with Jason on projects that included free hand drawing, graphic design, event production and even brought in him in when we needed to set the right vibe with a DJ for our Beer Garden.

Need someone that brings his all to every project and is truly talented for projects of every kind?

Jason checks all the boxes.
Lennie Ambrose
Saint Arnold
Saint Arnold
I've had the privilege of working with Jason since 2010. He's a great problem solver and creative and technical thinker, and has been a great asset to me and my team. We have tackled all types of projects, from web design to SEO and paid search.

Beyond his technical skills, he's been a true partner over the years who anticipates challenges and consistently brings fresh ideas to the table.
Aaron Baxter
Method 21
Method21